Coca Cola's branding strategy Essay Example | Topics and Well Written Essays - 500 words

Coca Cola's marking technique - Essay Example For instance, when the organization chose to change the flavor of its prime item Coke in the 1980's the outcome was overwhelmingly troublesome and the organization specialists needed to dump the arrangement. The term 'marking system' manages the factors that detail and execute the likely open recognition about the brand or brands of an organization. The future accomplishment of the organization relies upon this marking procedure. At the point when an organization like Coca Cola is thought about it could be securely expressed that their stimulus on marking technique has stayed fruitful during the time with weighty achievement notes. While choosing the marking procedure by the authorities it is constantly remembered that the immediate promoting is at its ideal level and the gracefully chain and circulation framework is consistently at its most favorable position. Also, there is consistently the possibility to develop new sister brands comparing the neighborhood taste and needs. For instance, Coca Cola can gloat on having more than 500 flavors in its goods. Moreover, there was filtered water marked under the value that truly overwhelmed the market in 2000. There are around four center brands working under the over head of Coca Cola.

Problem Solving Process Wheel (PSP) Model

Critical thinking Process Wheel (PSP) Model Chapter by chapter guide THE MODEL (NAME DESCRIPTION) THE REASONS Results Issues IDENTIFIED Answers FOR THE PROBLEM EFFECTIVNESS OF THE MODEL REFERENCES THE MODEL (NAME DESCRIPTION) The model that I have decided to address the given issue is Victor Newman’s PROBLEM SOLVING PROCESS wheel (PSP) model with that of the IDEAL structure model. The PSP model includes critical thinking process that is isolated into 8 stages. These eight focuses can be utilized as reference to deal with the issue close by. The psp model separates the issue into eight zones which at that point can be taken care of all the more proficiently and without any problem. The model is fundamentally separated into three zones as appeared in figure- The FOUNDATION district involves three stages Recognizing the issue Get-together the information Examination of Data. The GENERATION district having two stages Creating various arrangements Choosing arrangement The EXECUTION district involving †Plan Test and practice Activity The accompanying advances have been appeared in the outline THE REASONS As I was going perusing net and different sources I could related the way that this model is like situation where the chief in chopper has points of interest as he can have an airborne perspective on the war zone. That is it gives a chance to see huge picture and deal with our assets of time individuals and consideration .The model helped me deal with my strategies with foundation of a vital model. So it empowers me to give my consideration on a specific zone while all the while holding in line the general procedure. Its a mix of straightforwardness and openness. The model helps looks past the customary methods of critical thinking to the hidden procedure. The eight distinguished stages disclose how to perceive which method is suitable to which stage. Additionally I have picked IDEAL structure alongside this model however in next to no rate, since this system gives precise examination which is required in the given issue and furthermore it includes expectation. Results The primary stage is the establishment stage in this model. Establishment stage includes the recognized issues which in the given issue are that the staff is immense and most individuals don't know about GROUPWISE. A little extent of the staff is additionally inexperienced with email, they are amateurs. Additionally modest number of staff shares PCs. The information accumulated from the given issue expresses that there is around a staff of 1200 .Most staff knows about Pegasus. Half of staff are scholastic, half are organization and the board. There are three grounds of WINTEC in Hamilton, 1 in Auckland, 1 in Thames and 1 in Te Kuiti. Presently comes the age part where different arrangements are produced. Arranging has been completed cautiously remembering the minutest of subtleties which have been talked about further in taking care of the issue segment where fluctuates methods of tending to the issue have been taken up. In spite of the fact that move will made first before testing and practicing as simply after activity we will have the option to examine the upsides and downsides of arrangement. Issues IDENTIFIED Issues that can recognized from the given case is that there are- In absolute 6 grounds where establishment of Group astute electronic journal application is required. There is acceptable number of staff of 1200,most of them have never utilize the application. They know about Pegasus. The staff individuals yet covers all degrees of PC aptitude, from all out fledgling to high power clients completely experienced in programming, website compositions, database the executives and so on.. The semester instructing terms for the organization run from early February until late November with breaks in April, June and September. Summers school runs from late November to late January . No sufficient number of frameworks for staff to take a shot at Absence of web overabundance serious issue Answers FOR THE PROBLEM With assistance of psp model and the now coming to age stage †First the staff of 1200 ought to be isolated into sub classes of the master clients and beginners/amateur clients. That is division of staff regarding two gatherings which involves a first gathering that has high force clients completely experienced in programming ,website architectures and database the executives. This gathering ‘A’ ought to be additionally separated into gatherings of database administrators, website specialists and developers. The website specialists will plan a site for WINTEC so different frameworks in various grounds can stay in contact. The developers will configuration programs so information base of every part can be kept up alongside pay rates and expenses individually and other essential subtleties .the last gathering will be of information directors will gather and keep up information from the program planned by software engineers. The Group ‘B’ will have the individuals who are new to framework, messages novices and so forth this gathering will be additionally partitioned similarly in number over all grounds. Each gathering will have least of two directors who will originate from Group A to instruct the fundamentals of framework messages and so forth to them on normal premise and screen their report. Further division of the PC lab spaces into various classifications as per utilization will be there . A standard lab set-up where general programming including documentation apparatuses that don't require a lot of processing force will be there. Thusly the staff individuals who have never utilized GroupWise and those not mindful of nuts and bolts will have the option to learn and contribute. All the lab spaces ought to be furnished with satisfactory number of frameworks as there are less number of frameworks as staff needs to impart to one another which might be of burden in addition to time hampering Every grounds lab will have a server which framework which will be associated with the server of framework in the different grounds. That implies there will be 6 servers in the system of WINTEC. Establishment of wifi switches in every grounds ought to be made required with high security concerns in light of the fact that GroupWise will be online in order to make it available to entire of the staff. This will take care of the issue of absence of web get to issue. The honesty and security brief for the net access will require an arrangement that would permit understudy and staff access from their labs by interfacing through the grounds organize however confine general understudy get to and forestall any grounds IT traffic running over the connection. This worry will likewise be remembered. Next large issue happens to introducing and arrangement of the frameworks and delicate product over the grounds. Remembering that customary educating isn't upset in grounds which will incorporate giving non unsettling influence environment to the scholarly staff aswell.so all the establishment arrangement should begin April as this is the primary month of break period and after that there are normal breaks in month of June which comes after May and afterward in September so beginning establishment in month of April will give sufficient time to begin procedure and work going all out without deterrent as grounds will be shut for understudies ,making a success win circumstance for the two understudies and scholastic staff and the installers. In spite of the fact that the work will back off in May however again it very well may be begun with full swing in June which is again an off month. as summer school runs from November to January, this April period will be the able time to begin est ablishment over the grounds of GroupWise application. Along these lines the WINTECH will have it grounds changed its PC lab to a spot not just where understudies and staff could figure out how to utilize programming apparatuses, however as some place where they can encounter the GroupWise. EFFECTIVNESS OF THE MODEL It is significant that the model which is chosen for breaking down and tending to the issue is straightforward yet successful being used. The PSP model has been receptive to my necessities of the given problem.the nature of the model to delineate and assault them has rendered the issue a simple hand. Critical thinking is generally extremely upsetting. One is required to recall the procedure adequately just as to picture it in one’s head and decipher it. The eight stage model furnishes simple approach to given issue with giving adequate space to plan and execute just as create thoughts. Its viability can be found in the model working where one can draft starting issue, accumulate and examine a few information and affirm it. The models has steps in which information is assemble and examined, which is significant in light of the fact that frequently issue is neglected when social event of information is there which ordinarily has venture of making a move not at all like this model which includes examination. The IDEAL structure was regardless of how little however was contemplated on the grounds that the issue required to consider the deliberate investigation as establishment was to be completed in productively easily and cost adequately. REFERENCES Essential focuses and thoughts from: https://www.msu.edu/~dwong/CEP991/CEP991Resources/Johnston-DeweySciAesth.pdf http://www2.gre.ac.uk/about/schools/business/about/offices/sms/staff/victor-newman creating an answer and focuses from: http://www.microsoft.com/casestudies/Microsoft-System-Center/University-of-Incheon/Using-a-Computer-Lab-as-the-Starting-Point-for-Students-Cloud-Computing-Experience/710000000867 model portrayal and EFFECTIVNESS focuses were taken from: http://books.google.co.in/books portrayal additionally taken from: http://www.ashgate.com/isbn/9780566075667

The University of California Essay Prompts 2017-18

The University of California Essay Prompts 2017-18 The University of California Essay Prompts 2017-18 The University of California Essay Prompts 2017-18 All University of California schools require the same application which is awesome for students who are interested in multiple campuses! The application doesnt come without its downfalls, however. Students have to write four essays to be considered for admission. Since most students are also applying to other universities that accept the Coalition or Common App, this means students have quite a few essays to brainstorm, write, and edit. The good news is we have consolidated the prompts for you! Take a look and see which 2017-18 prompts strike your interest: 1. Describe an example of your leadership experience in which you have positively influenced others, helped resolve disputes or contributed to group efforts over time. 2. Every person has a creative side, and it can be expressed in many ways: problem solving, original and innovative thinking, and artistically, to name a few. Describe how you express your creative side. 3. What would you say is your greatest talent or skill? How have you developed and demonstrated that talent over time? 4. Describe how you have taken advantage of a significant educational opportunity or worked to overcome an educational barrier you have faced. 5. Describe the most significant challenge you have faced and the steps you have taken to overcome this challenge. How has this challenge affected your academic achievement? 6. Think about an academic subject that inspires you. Describe how you have furthered this interest inside and/or outside of the classroom. 7. What have you done to make your school or your community a better place? 8. Beyond what has already been shared in your application, what do you believe makes you stand out as a strong candidate for admissions to the University of California? UC requires each essay to be no more than 350 words, so make sure you brainstorm responses that are succinct and communicate an aspect of your personality, character, strengths, or past that will make you memorable. About CEA HQView all posts by CEA HQ » Need help getting started? We're here to help. CONTACT US »

Essay on Substance Abuse Disorder - 1303 Words

Substance abuse disorders are common in our society. It is a disorder that each one of us will most likely experience through a family member, friend, or our self. I felt very drawn to this topic due to the fact that I have a family that has background of substance abuse and I myself have battle the demon. Not until I struggled with my own addiction did I become more tolerable and understanding to those that have a substance abuse disorder. Substance abuse is not something anyone wants to have; it is a disorder that takes control of a person’s life. It is a beast that tears a person apart; from their being to the lives of their loved ones. This disorder is not biased in anyway; rich or poor, male or female, employed or unemployed, young or†¦show more content†¦These drugs that are converted from opium are: morphine, heroin, codeine, oxycontin, to name but a few. Unfortunately, each of these narcotics are habit forming, meaning they have the power to become addicting i f a person takes them over a period of time. Why is it that some people become addict to alcohol or other drugs, while another person does not? According to the National Institute on Drug Abuse (NIDA), â€Å"addiction is defined as a chronic, relapsing brain disease that is characterized by compulsive drug seeking and use, despite harmful consequences. It is considered a brain disease because drugs change the brain-they change its structure and how it works. These brain changes can be long lasting and can lead to the harmful behaviors seen in people who abuse drugs† (Drug Abuse). Keep this in mind when you are a health care professional dealing with patients that have an addiction. They may have initially chosen to take that first drink, but alcohol changes their brain. Also, you may find more patients in your office that are addicted to prescription drugs. They may have been injured in a car crash or broke their leg then were prescribed prescription pain killers such as Vicodin by the doctor that you work for. This pati ent has a different brain make-up and is now feeling that dependent on that drug. Many people that suffer from substance abuse also will suffer from a form ofShow MoreRelatedSubstance Use Disorder And Substance Abuse997 Words   |  4 PagesSubstance use disorder is defined as being a pattern of maladaptive behaviors and reactions brought about by repeated use of a substance, sometimes also including tolerance for the substance and withdrawal reactions. (pg. 294). The individual I will be talking about for the project is someone that came to crave a particular substance and rely on it every day. Their choice to devote so much of their time to their substance caused issues between their family and friends. Both family and friends startedRead MorePsychiatric Disorders And Substance Abuse Disorder1671 Words   |  7 PagesThe first factor to consider is that psychiatric disorders are common amongst individuals with a substance abuse disorder, which can negatively impact the effectiveness of treatment (Frances, Miller and Mack, 2005). This can be problematic and d ifficult for a clinician to pinpoint if the client is unable or unwilling to provide an honest feedback or assessment of the self. Another important factor in regards to this special population that should be taken into consideration is that mental healthRead MoreQuestions On Substance Abuse Disorder1370 Words   |  6 Pagesknowledge and their fear of being manipulated. There are seven differences between Spirituality and Religion that will help one understand what spirituality actually is (Davchevske, D. 2014). I will identify the transactions someone with substance abuse disorder should follow in order to rekindle their Spirituality through a recovery process. I have chosen this topic because I believe that everyone needs to have a true sense of who they are, and by believing in your-self gives one the strength toRead MoreSubstance Abuse Disorders And The Lgbtq Community Essay1063 Words   |  5 PagesSubstance Abuse Disorders and the effect on LGBTQ+ Adults This paper is to show the shockingly disproportionate number of LGBTQ+ community members with various substance abuse issues compared to heterosexual community members. This paper will briefly go over the history of Substance Abuse and the LGBTQ+ community. It will also show the evidence of risk factors of this population both current and previous, as well as some ideas to implement while working with the LGBT+ population. History SubstanceRead More Eating Disorders And Substance Abuse Essay1636 Words   |  7 PagesEating Disorders And Substance Abuse Common Eating Disorders: The two most common eating disorders are bulimia nervosa and anorexia nervosa. Both disorders, primarily affect young women, therefore the majority of the research on eating disorders has been done with women subjects. The onset of bulimia is between adolescence and early adulthood while the onset of anorexia is between early and late adolescence. Not only is the onset different but the disorders are unique. Bulimia nervosa isRead MoreEthical Issues Of Nurses With Substance Abuse Disorder2444 Words   |  10 Pagesaccountability to the public for proper governance falls on the State Boards of Nursing (BONs). Substance abuse is the most common disease that affects healthcare workers (Darbro, 2009). The disease of substance abuse disorder is preventable (Darbro, 2009). The intent of this paper is to discuss the ethical issues of nurses with substance abuse disorder, stigma of addiction, challenges that nurses with substance abuse problems face to include acceptance of the disease, t reatment, rehabilitation and monitoringRead MoreThe Effects Of Tobacco Cessation Program On Veterans With The Substance Abuse Disorder ( Suds )955 Words   |  4 Pages2014). The research question being studied in this quantitative study is â€Å" Does tobacco cessation program has an impact on veterans with substance use disorder (SUDs) in reducing the use of tobacco, alcohol, and other drugs?† The researcher is trying to evaluate the impact of the tobacco cessation program on veterans seeking treatment with the substance abuse disorder (SUDs). The hypothesis being studied is â€Å"The tobacco cessation program will have a positive impact on veterans with SUDs in reducing theRead MoreDiagnostic And Statistical Manual Of Mental Disorders ( Dsm ) Defines Substance Abuse As Addiction Essay1423 Words   |  6 Pages Definitions Diagnostic and Statistical Manual of Mental Disorders (DSM) defines substance abuse as addiction. Addiction is defined by abuse and dependence. â€Å"Abuse† is use that impairs an individual person’s ability to function. â€Å"Dependence† is physical withdraw, and centering one’s life around obtaining and using the substance (Kaye and David, 2014). Like a lot of populations those individuals who suffer from substance abuse have terms they are referred to that are offensive to them and their diseaseRead MoreSubstance Abuse And Substance Use Disorder998 Words   |  4 PagesAccording to the Diagnostic Statistic Manual 5 (DSM-5) substance use disorder is when the individual has a dependency on alcohol or drug, followed by penetrating craving and antisocial behavior to acquire the substance. The terms substance abuse and substance dependence refer to substance use disorder, which has been separated into three classifications as follows 1. Moderate Drinking the Dietary Guideline says 1 drink a day by women and 2 drinks for men. 2. Binge Drinking 5 or more alcoholic drinkRead MoreBipolar Disorder And Substance Abuse Disorder1647 Words   |  7 Pages Bipolar Disorder and Substance Abuse Disorder It has been said that people do not use drugs to feel good, but that they use them to avoid feeling bad. Regardless of anyone’s opinions on drug abuse, this concept holds a lot of truth in regards to substance abuse in those with bipolar disorder. Many times this abuse is referred to as â€Å"self-medicating†. This means the use of medicine (or drugs) without medical supervision to treat one’s own ailment. While self-medicating can be healthy, like taking

Female Offenders Involvement Within Criminal Justice...

Bryan Santigo Crimnal Investigation Dr.Ray 12-3-16 Female Offenders: Involvement within Criminal Justice System Fines are preferable to imprisonment and other types of punishment because they are more efficient. With a fine, the punishment to offenders is also revenue to the State. According to Bureau of Justice Statistics, females are account for 14 percent of the violent crimes. The growing rate of females incarceration calls for a critical evaluation of social impact of our nation’s increasing reliance on correctional facilities to deal with women involvement in crime. The challenges that females face in court system it different from males. When a female is under correctional supervision, she can face several challenges within her sentence. When females reenter the community they can face a lot of barriers. Female offenders go through obstacles during conviction,sentencing, incarceration, and rehabilitation. Offender is a person who commits and illegal act. An ex offender is someone who has previously been convicted of a crime. Females and males offenders share similarities and differences. One of the similarities that they share are while incarcerated both genders refuse to take medication and try to selll medication to other offenders. A difference between the two is when it comes to children. A male offender who has children are generally not the caregiver or custodian. A female offender is the main provider and have to relyShow MoreRelatedChallenges Faced By Female And Aboriginal Offenders Essay1420 Words   |  6 Pagesboth female, and aboriginal offenders in today’s society. These challenges arise most specifically in the community and prison settings. Aboriginal and female offenders face these challenges in different ways, but at the same time they are unified. The community is directly effected, especially when Aboriginal cases have circle sentencing due to the community involvement, and the overrepresentation of Aboriginal people in the criminal justice system also poses several concerns. Female offenders onRead MoreGender Differences Within Juvenile Status Offenses1650 Words   |  7 Pages Gender Differences Within Juvenile Status Offenses University of Utah Rachel Brough Juvenile status offenses are minor offenses that only apply to those under the age of 18 such as skipping school or running away from home. Other examples include curfew violations, possession and consumption of alcohol, and possession and use of tobacco. Theories such as the labeling theory and Robert Agnew’s General Strain Theory attempt to explain why females commit juvenile status offenses. AdditionalRead MoreGender Roles : The Juvenile Justice System1244 Words   |  5 PagesGender Roles in the Juvenile Justice System What role does gender play at the various stages of the juvenile justice system? Gender plays an enormous role in the juvenile justice system; both boys and girls have their fair share of run-ins with the Juvenile Justice System, but now more so than ever, females crime rates have increased. In some instances within the juvenile justice system, it may appear that boys and girls are comparable; however there are differences, even though they are subtle.Read MoreThe Juvenile Justice System788 Words   |  3 Pages The juvenile justice system was founded with the goal to serve the best interests of the child, with an understanding that youth possessed different needs than adults. Over the course of our semester we have come across various research studies that proves that the adult system is not well equipped to house and rehabilitate the delinquents. These studies have shown that more juveniles that are transferred to the criminal justice system ends up back in the system, which means the recidivism rateRead MoreA New Deal For Victims And Witnesses Essay1386 Words   |  6 Pagespart in contrast to their contemporary passive role within the criminal justice system. This study seeks to underpin the factors which have led to this transformation. This apparent adjustment was mentioned in the government strategy document, ‘A new deal for victims and witnesses’. This document indicated the need for effective justice and that victims should be at the heart of the criminal justice syste m. This shows that the criminal justice system is keen to rebalance its focus on victims, witnessesRead MoreThe Juvenile Justice System1313 Words   |  6 Pages Today s concept of the juvenile justice system is relatively new due to significant modifications in policy overtime. The justice system has been trying to figure out effective ways to treat juvenile criminal offenders successfully for years. The justice system did not always have a special category for juveniles and their crime. Juveniles was once treated as adults when they committed crimes and were subjected to harsh punishments. The juvenile court was the culmination of efforts of the positivistRead More1. Describe the basis of feminist criminology.877 Words   |  4 Pagesof the realisation that criminology has from its inception centred on men and the crimes they commit. Although it can be argued female criminality was researched by Lombroso, as far back as 1800’s, female crime, it’s causes and the im pact in which it had on society was largely ignored by the criminological futurity. Those Criminologist who did attempt to research female crime such as Thomas and Pollak were not only very damning of women but were also very condescending, choosing to stereotype themRead MoreMedia s Influence On Female And Child Offenders1548 Words   |  7 Pagesexamine female and child offenders, and how these same criminals can also be viewed as being victims. The media is able to shape the way the public perceive a certain criminal through aspects such as personal information, history of violence and appearance (Fries, 1820). Therefore, creating the opportunity to generate a media story in which the ideal criminal is involved. Included within the essay will be how the medias fixation with gendered and social norms can cause a female or child offender to beRead MoreRestorative Justice among the Aboriginal People1336 Words   |  5 PagesRestorative justice can be defined as a theory related to justice that is concerned on repairing the harm that is caused or revealed by a criminal behavior (Barsh 2005: 359). Over the years, restorative justice has been seen as an effective way of dealing with both social as well as cultural issues of the aboriginal people. Because of these, restorative justice is used in many of the local communities in an effort to correct criminal behavior. This concept is seen as a conceptualization of justice whichRead MoreMental Illness Of The Mentally Ill On Deinstitutionalization1514 Words   |  7 Pagesfacilities for their actions. Persons with serious mental illness (SMI) such as bi-polar disorder, severe depression, schizophrenia and etc. have trouble within society. Many lack income and stable living arrangements to be able to succeed in the community. Side effects of their illness can enable them to become a part of the criminal justice system. One can blame the criminalization of the mentally ill on deinstitutionalization. Deinstitutionalization began in the 1950s, when state

Research Paper of Eileen Chang Free Essays

Eileen Chang’s life and the Influence of Chinese Literature Eileen Chang, or Chang Ailing, (1920 – 1995)  is one of the best novelists in Chinese modem literature history. Her work is known for its unique feminine elegance and classic beauty. She became famous and popular by the readers at that time when she published her first novel in 1943. We will write a custom essay sample on Research Paper of Eileen Chang or any similar topic only for you Order Now Her amazing grasp of people’s psychology and her particular attitude toward life were seldom seen at the time. Her most famous works include Lust, Caution and Love in a Fallen City. The portrayal of her life in 1940s Shanghai and Japanese-occupied Hong Kong is remarkable in its focus on everyday life and the absence of the political subtext which characterized many other writers of the period. Poet and University of Southern California professor Dominic Cheung commented â€Å"had it not been for the political division between the Nationalist and Communist Chinese, she would have almost certainly won a Nobel Prize†. ( Wikipedia,org) Chang was born in Shanghai to a renowned family. Her parents divorced when Chang was five. In 1939, she was accepted into the University of  Hong Kong  to study literature. After two years, she also got an opportunity to study in the University of London; however, she had to give up while Hong Kong was occupied by the Japanese and then she went back to Shanghai. (China culture, â€Å"Eileen Chang’s life in brief†) Chang was introduced to a famous editor, Shoujuan Chou in 1943. She gave him a few pieces of her writing and with his help, Chang soon became the most popular new writer in Shanghai. Within the next two years, she wrote Love in a Fallen City and The Golden Cangue. Her literary maturity was said to be beyond her age. The Golden Cangue has been regarded as one of the best novels in Chinese modern literature. In the early days of her career, Chang was famously associated with this comment: To be famous, I must hurry. If it comes too late, it will not bring me so much happiness †¦ Hurry, hurry, or it will be too late, too late! (  Lust, Caution,Penguin Classics. Retrieved April 26, 2011) After 1949, Chang’s literature was different from the mainstream literature; it became the greatest difficulty for her to be accepted, so she migrated to Hong Kong in 1952, where she worked as a translator for the American News Agency for three years. Then she left for the United States in the fall in 1955, never return to the mainland again. (China culture, â€Å"Eileen Chang’s life in brief†) The Golden Cangue was popular short novel in America when it was published while Chang was not satisfied about the reputation in America. Her ambition led her to expend The Golden Cangue into a long novel. (Fujian translator association, â€Å" —- The Rouge of the North†) The Golden Cangue was adapted into Yuan Nu in 1967. Yuan Nu has been translated into The Rouge of the North in 1971 by herself. The Rouge of the North tells of the melancholy life of a lower-class woman trapped within the confines of an unhappy arranged marriage. Taking the reader through the stages of this woman’s gradual descent into madness, it contains some of the most notable novelistic features of Chang’s work. University of California, Irvine) She wrote about broken marriages in many of her books and most of her works were pessimistic overtones because of her unhappy childhood in a broken family. With the development of economic revolution in mainland China in the 1980’s, Chang was gradually accepted in China. Her works frequently deal with the tensions in love between men and women. Chang’s literature is a milestone of feminist consciousness and also reflects the Chinese feminism  literature after the May Fourth Movement. Chixui Chu, â€Å"On the Cultural Creativity in Fictions by Zhang-Ailing†) She was the first writer who gathered woman literature on politics and turbulence. In her novels there were detailed descriptions on authentic thoughts and survival of middle-aged women in that particular generation. (Dongxia Cheng, â€Å"Analysis about Eiling Chang, the Gift Female Writer in Turbulent Days†) (www. studa. net) With the number of her fans increasing; she was accepted by mainland’s literature field and known as the greatest popular novelist with modern character in Chinese literature’s history. Works cited 1) Wikipedia, â€Å"Eileen Chang† http://en. ikipedia. org/wiki/Eileen_Chang 2) China culture, â€Å"Eileen Chang’s life in brief† ;http://www. chinaculture. org/gb/en_artqa/2005-09/02/content_72379. htm; 3) —- The Rouge of the North http://www. fjfyxh. com/article. php? id=23116 4) Chixui Chu, â€Å"On the Cultural Creativity in Fictions by Zhang-Ailing† http://www. lw23. com/lunwen_426994732/ 5) Dongxia Cheng, â€Å"Analysis about Eiling Chang, the Gift Female Writer in Turbulent Days† http://www. lw23. com/lunwen_742489492/ 6) www. studa. net http://www. studa. net/dangdai/101115/13521726. html How to cite Research Paper of Eileen Chang, Essays

Looking For Love In An Equal The free essay sample

Looking For Love In An Equal: The Truth About Peer Marriages Essay, Research Paper Danielle L. Woods February 12, 2000 Sociology 352 Book Review Looking for Love in an Equal: A Review of Love between Equals ; The Truth About Peer Marriages For Centuries in our society matrimony between adult male and adult female has been a adept cultural right and usage. Over 90 % of Americans will get married in their life-time and approximately 50 % of those matrimonies will ensue in Divorce. Many Sociological factors contribute to the high divorce rate expressed in our civilization. Reasons that contribute to the divorce rate are longer life anticipation, adult females in the work force, birth control, societal credence of cohabitation, individual parenting and public assistance reform. It is besides now socially acceptable and legal to acquire a divorce due to dissatisfaction and sadness. This societal credence of divorce implies that today there is a altering standard when come ining matrimony. We will write a custom essay sample on Looking For Love In An Equal The or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Couples today now insist on the component of personal fulfilment and felicity for come ining marriage, where every bit, in times past this was non one of the chief considerations for adult male and adult female to acquire married. Historically with in matrimony adult male and adult females have adopted gender functions. These gender functions that are predicated by society are traditionally seen as the adult male in the provider/ autocratic function and the adult female is seen as the caretaker of the place and kids or in the nurturer function. These gender functions exist in our society today, even though our society now considers adult male and adult female equal and gives each sex equal rights. Consequently, many twosomes still adopt traditional functions while in other matrimonies twosomes opt for non-traditional functions and handle each other as peers these are called classless relationships and are far less frequent in our society. By analyzing these classless twosomes that do non run with in the traditional bounds of gender and comparing them to traditional relationships, we, as a society can larn how the elements of traditional gender functions in matrimony have provided a ill service to adult male an d adult female and how the less common classless matrimony may break suit persons in the chase of a fulfilling and permanent matrimony. Pepper Shwartz, Ph.D, a professor at the University of Washington and writer of the book, Love Between Peers: How Peer Marriage Really Works, explores the facets of traditional and classless or peer matrimony. She examines how gender functions interfere with spouse equality, deep friendly relationship and fulfilment. She besides argues that we should extinguish the supplier and nurturer function when prosecuting a equal matrimony because these traditional functions interfere with adult male and adult female # 8217 ; s opportunity to get the better of the societal and biological differences that separate them and finally interfere with the chase of fulfilment and felicity of the matrimony. In her book, Schwartz identifies five types of matrimonial failures that come from traditional gender guidelines and undermine matrimonial familiarity. Schwartz besides identifies four rules adopted by equal twosomes that, in bend, promote familiarity. Throughout Schwartz # 8217 ; s history of research she has found the failure of empathy among traditional twosome # 8217 ; s leads to isolation, experiencing entirely and non understood. She demonstrates that this failure comes from traditional twosomes non sharing common perceptual experiences which gives them separate experiences alternatively of a shared universe. This initiates a feeling of being unknown and affects communicating while rupturing off at familiarity. Schwartz besides recognizes the failure of involvement in traditional matrimonies that occurs when spouses become excessively separate in their day-to-day lives. When the adult male is involved at work and the adult female is involved at place with the kids they end up with deficiency of conversation. They begin to inquire ceremonially how each other # 8217 ; s twenty-four hours was with out echt involvement and more out of duty. Or the twosomes stop sharing wholly approximately twenty-four hours to twenty-four hours experiences because they do non desire to burthen the other spouse and in conclusion the hubby may utilize his married woman as a # 8216 ; sounding board # 8217 ; and speak at her go forthing no room for her in the conversation. Again this consequences in the failure of shared universes, which consequences in the twosome holding small emotional exchange and holding to acquire it from friends and household. Another failure in traditional matrimonies that Schwartz points out is the deficiency of common regard. Due to gender functions the relationship between adult male and married woman in traditional matrimony is a senior and junior partnership based on hierarchy. The hubby has ultimate power to do determinations because he makes the money. Schwartz notes that power is typically the right of the breadwinner and with it breeds high quality. Traditional married womans experience patronized and this failure of regard brings bitterness. In concurrence, Schwartz has observed traditional twosomes holding a failure of pragmatism. By this, Schwartz means that the hubby and married woman idealise one another normally as the hubby being all knowing and the married woman being a saint. This idealizing or deficiency of pragmatism interferes with spouse # 8217 ; s ability to give and have support and apprehension. Finally, the traditional matrimony dehumanizes adult females. Traditional married wom ans are encouraged to put themselves in their hubby # 8217 ; s involvements and to even read books on how to delight a adult male. After clip, normally after the childs have left the house, wives report experiencing like they do non cognize who they are, they end up with out a sense of ego. This realisation that many adult females come to creates anger over non being able to be their ain individual while they view their hubbies as # 8220 ; holding it all. # 8221 ; Schwartz identifies this failure among traditional matrimonies to be a big factor lending to disassociate. Having identified failures found in traditional matrimonies Pepper Schwartz proposes that equal matrimonies may be the reply to the failures seen in traditional matrimonies because equal matrimonies operate on a different premiss. The twosomes in equal matrimonies that Schwartz interviewed happen being equal and mutualist rewarding and they work towards a common end of a brotherhood based on equality. They see peer matrimony as a manner to hold stableness and a permanent relationship. Schwartz found four common togss in the equal matrimony that seemed to salvage them from the failures of a traditional matrimony. She recognized that twosomes in equal matrimonies have developed deep friendly relationship by holding common regard for one another and understanding with tolerance. Peer twosomes have such a deep friendly relationship because they have a shared universe. They are invested in similar involvements and do their relationship a precedence over work and other external factors. These twosomes insist on holding shared experiences. Schwartz emphasizes that twosomes in equal matrimonies are besides able to negociate differences because they have a deep friendly relationship. â€Å"Friends do non draw rank over one another or veto sentiments offered, or monopolise conversations.† ( Shwartz,30 ) They are just to one another because they value each other as peers. They besides take bends in make up ones minding on what to make, giving advice, and being the strong one or the one who needs support. Due to peer matrimonies being based on equality Schwartz did non happen the jobs of hierarchy in equal matrimonies. However, she did acknowledge that there are costs associated with holding a equal matrimony. Costss associated with equal matrimonies are calling, individuality and exclusion of others. Couples in equal matrimonies typically do non hold demanding callings because they choose to set their relationship foremost. They besides need to keep separate individualities and avoid going enmeshed and need to retrieve to include household and friends in their relationship to avoid being isolated. Sing the Benefits of Peer matrimony every bit opposed to traditional matrimony Schwartz discusses why more twosomes opt for a traditional 1. She concludes that there is an attractive force to hierarchy because it is familiar. Peer matrimony is unfamiliar and doesn # 8217 ; Ts have any guidelines to follow. Peer matrimonies are frequently seen as hard to obtain because they do non hold a supplier function and a nurturer function. Couples in equal matrimonies both provide economic and emotional support to the relationship and portion power. Schwartz contends that by appreciating the similarities between adult male and adult female alternatively of concentrating on the differences that separate them we can get the better of the hurts that gender functions promote and enjoy a more fulfilling and permanent matrimony. After reading Love Between Equals I found Pepper Schwartz # 8217 ; s analyze to supply a deeper apprehension of matrimony in our society. The construct of equal matrimony challenges many sociological theories held on matrimony. It defies Gary Becker # 8217 ; s economic expert theory and recognizes that matrimony is non needfully based on efficiency of undertakings but instead on the personal fulfilment of holding an equal spouse. The book besides reaches to understand the dimensions of a fulfilling matrimony that satisfies both adult male and adult female every bit. While many twosomes find traditional matrimony fulfilling this book is dedicated to those who want more than tradition. Possibly our hereafter coevalss will be puting in equal matrimonies because as our gender functions in society become more similar the demand to hold an equal may appeal to be a greater plus to twosomes. Schwartz did an excellent of occupation of analyzing how gender functions can determine a matrimony . This is highly critical because as the chase of felicity becomes a demand in relationships it will coerce adult male and adult female to measure what they want in a spouse. Do they ever want to be the leader or the follower? Hopefully it will arouse these sorts of inquiries and force adult male and adult female likewise to measure their ain gender stereotype and do alterations that better suit who they are. In sing the course of study of Sociology 352, The Family, I would propose integrating chapters 1, 3 and 4 into the class, it would be best contrasted if coupled by Gary Becker # 8217 ; s reading or the Second Shift because it would genuinely add to the constructs of kid raising and gender functions. Second, these chapters in the book show how our past experiences and societal reforms of the yesteryear have helped determine our relationships and values of the present twenty-four hours. The privation and look of equal matrimony is non some rebellious act designed by twosomes who hate tradition. It is a consequence and a contemplation of how some of our traditions have non served our best involvements. I believe that equal matrimony is based on the foundation that couples want something more out their relationships that they couldn # 8217 ; t happen with in the bounds of tradition. I find Pepper Schwartz # 8217 ; s work and research to be radical to our altering society # 8217 ; s d emands. A rule of nature is endurance of the fittest. I find this illustration comparable to social traditions of matrimony. If some traditions, such as gender functions in matrimony, do non function a good intent so they will decease out and the elements that do supply a good intent will boom. I hope this is the instance of equal matrimony. Schwartz kept her reading interesting by comparing the differences of traditional and peer matrimony. By presenting points and back uping them through personal histories of twosomes from either type of matrimony she managed to successfully back up her contentions. Through analyzing the myriad of ways that gender functions interfere with familiarity, Pepper Schwartz has identified the costs of traditional matrimony and the wagess of equal matrimony. She has demonstrated that the supplier and nurturer functions assumed by adult male and adult female finally negate familiarity and antagonise deep friendly relationship. She shows that deep friendly relationship found through equality is indispensable for familiarity and that equal matrimony promotes committedness, shared universes, co-parenting and the jubilation of similarity. It is these qualities that peer matrimony promote that make a matrimony lasting and fulfilling for adult male and adult female.